Critics about the Convergence Culture

Critics about the Convergence Culture

Andres Kalikoske (Universidade do Vale do Rio dos Sinos, Brazil)
DOI: 10.4018/978-1-4666-8740-0.ch002


In the ambit of Political Economy of Communication and Culture, the following article intends to problematize the convergence culture, comprising its complexity since the political, economic and social divergences that constitutes it. Therefore, it is offered a partial perspective of a “convergence society”. Four processes are especially explained, in order to make possible a critical diagnosis of the social rooting potential proposed by Information and Communication Technology (ICT) in our time: the vigilance systems, the convergence multiple processes, the participation culture and the concurrence among consolidated media.
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Vigilance Systems

The first critic corresponds to the vigilance systems architected when digital technology was reaching its role as capitalism main character. During the 1980s, in the beginning of information digitalization project, Schiller alerts about the complexity of this question and the possible reorganization of the living standards – that come to reality -, after the combination of consolidated sections, like the economical, until the emergent like nanotechnology and biotechnology. Meanwhile, Schiller considers that a kind of informational manipulation could be designed, once “the architects of digital capitalism had a main goal in mind: to create a large economic network that would support the increasing projects happening inside the companies and the relationship among them” (Schiller, 2001, p. 21). Digital arrives to consumer, in the late 1990s, through “computers transmitters of audio, video, image and data signal, requiring a total change of regulation and structures of telecommunications in several countries” (Schiller, 2001, p. 21). This seductive multimedia proposal gradually becomes mediator of social life, role once performed by television.

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