Cross-Culture Communication

Cross-Culture Communication

Andrew Targowski (Western Michigan University, USA) and Ali Metwalli (Western Michigan University, USA)
Copyright: © 2005 |Pages: 10
DOI: 10.4018/978-1-59140-553-5.ch114
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In this millennium, global organizations will increasingly focus on the critical value of the cross-cultural communication process, efficiency, competence and its cost of doing business. In order to successfully communicate cross-culturally, knowledge and understanding of cultural factors such as values, attitudes, beliefs and behaviors should be acquired. Because culture is a powerful force that strongly influences communication behavior, culture and communication are inseparably linked.

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