Cross-Media as a Multi-Platform Narrative Interaction Form

Cross-Media as a Multi-Platform Narrative Interaction Form

Nursel Bolat
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-4903-2.ch015
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Abstract

Cinema often uses the novels in the scenarios it creates while constructing the audiovisual narrative structure. After the cinema, on television, many television movies and television series get the subject of adapting novels. Today, a story and a novel are opened in many media platforms, and each new text that emerged with this expansion adds its own value to the narrative. In the ideal form, which is also referred to as the concept of cross-media narrative, the presentation of the same work in different formats in multiple media can be seen. The study tries to analyze the narrative in the context of the transformation of the media between the media, narrative characteristics, the use of time and space in the context of each narrative's unique contributions and deficiencies. In this context, the installation of “cross-media” narrative platforms within the scope of multi-media usage is examined.
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Introduction

With the introduction of digital technology in the field of broadcasting, multimedia has started to be talked about more frequently. Although the use of multimedia is also seen in the traditional publishing field, with the emergence of new media, platforms containing multimedia are diversifying. With digital publishing, today narratives circulate in many different mediums. The concepts of time and space that exist in traditional media are changing with digital publishing. In connection with this change, it becomes more visible in cross-platform roaming. The readers, listeners and viewers, who are involved in the story line wandering on these platforms, participate in the narrative environments within the framework of the narrative emerging in different environments. The increase in the number of platforms increases the variety in narrative structures and contents. These narratives come to the fore with concepts such as multimedia narrative, cross-media narrative, transmedia and hybrid media. Although these narrative environments are also mentioned, the study proceeds through the cross-media narrative.

Although cross-media narrative started with traditional media, today it increases narrative environments with new media mediums. Cross-media narratives are seen as a narrative that succeeds in one field and a narrative that continues its success with narration in another field. Within the framework of cross-media narration, a story appears before the audience and readers both in the novel, in the cinema and in different platforms such as a television series. In addition, it carries its narrative to new environments with the new media and social media that have been used recently. In addition, while each narrative medium takes place on these platforms with its own narrative features, it also reveals differences in terms of time and space according to the narrative environment. In the study, “Aşk-ı Memnu”, a narrative seen as a cross-media narrative, is chosen randomly within the framework of a purposeful sample. The narrative features of the selected sample are examined in terms of translating the novel into a script, adapting it to a film, giving it as a television series and presenting it via social media. In addition, the narrative named “Aşk-ı Memnu” chosen as an example is studied in the context of time-space narrative features according to each new platform.

Key Terms in this Chapter

Novel: The adventures of people is a literary genre that tells about a social event or phenomenon, human relations and different human situations as well as their inner world. The novel, which is one of the literary genres with long narrative features, tells the events in the integrity of place, time and persons. It conveys the events that people or families have experienced or are likely to happen in social life by showing place and time.

Adaptation: Adaptation is the transformation of a text not written for visual arts such as cinema or television, into a form suitable for the nature of these audio-visual tools. There are many difficulties in the adaptation process. A written text is transformed into a new media environment without touching the main theme.

Cross Media: It takes place in the form of presenting a story in the same way in different channels, within the same main text, or in short, in the same way the story flows. In cross media narrative, only the media in which the narration is made changes.

Cinema: It is the transfer of social, economic and cultural issues by dropping moving images on a screen or curtain. Cinema is an invention that has its roots in ancient arts. It is the recording of motion pictures. Although cinema does not have a deep-rooted history like literature, painting or other fine arts, it developed its expression possibilities shortly after its emergence.

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