Crucial Consequences of Un-Holistic Business Information

Crucial Consequences of Un-Holistic Business Information

Vojko Potocan (University of Maribor, Slovenia) and Matjaž Mulej (University of Maribor, Slovenia)
DOI: 10.4018/978-1-61692-020-3.ch022

Abstract

Modern business environments require innovated business concepts. Meeting them in enterprises’ functioning depends also on creation and implementation of appropriate information support. In terms of contents, information support and information must be reliable to not be misinformation; information and communication technology is not enough for it because information means impact. Potential errors on the long path from data to information must hence be prevented. A one-sided approach, which belongs to the practices of professionals as narrow specialists, can prevent errors and misinformation rarely – when rather one-sided information is enough. More complex situation and processes require a more holistic approach that, in its turn, requires interdisciplinary creative co-operation of specialists of various interdependent professions. The authors try to contribute to discussion about reliability of information by thinking how can one tackle the data-to-information-to-decision process in order to diminish dangers of poor reliability of information/decision.

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