Abstract
Companies implement corporate social responsibility (CSR) practices along their supply chains to fulfil stakeholder requirements. Failures and no-compliances also emerge, caused by supply chain members. This chapter aims to analyse CSR from relational perspective, exploring supplier engagement to compliance with CSR framework and the relationship firm/stakeholder. On the basis of general research question of how to enhance CSR practices in vertical relationships, the main aim of this chapter is to identify the corporate practices that better support compliance with CSR standards or CSR codes of conduct. Relational perspective emphasizes relationships, which become the nucleus of the studies that consider relationships between the corporation and society as first and most important issue. Consequently, relational perspective contributes towards understanding of compliance of stakeholders in CSR implementation. The chapter introduces an exploratory study about practices, attitudes of stakeholders, and knowledge sharing in a collaborative environment of relational capital.
TopBackground
Since philanthropic definition of Corporate Social Responsability (Bowen, 1953), to firm contribution provides solving social challenges (Wood and Logsdon, 2002), numerous studies have been focused on managing buyer-supplier relationships to obtain better performance (Jap, 2001; Ulaga and Eggert, 2006). Thus, three issues are noted: Performance, Management, and Relationship.
Key Terms in this Chapter
Collaboration: Here, a synonym of cooperation.
Procedural Justice or Fairness: Means that the procedures and criteria used for making and executing decisions are unbiased, ethical, transparent, and correctable. Procedural justice focuses on the means by which outcomes arise from the interaction between exchange partners.