MLA
Noriega, Jaime. "Cultural Frame Switching: Marketing Implications." Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., IGI Global, 2015, pp. 256-275. https://doi.org/10.4018/978-1-4666-8262-7.ch012
APA
Noriega, J. (2015). Cultural Frame Switching: Marketing Implications. In J. Alcántara-Pilar, S. del Barrio-García, E. Crespo-Almendros, & L. Porcu (Eds.), Analyzing the Cultural Diversity of Consumers in the Global Marketplace (pp. 256-275). IGI Global. https://doi.org/10.4018/978-1-4666-8262-7.ch012
Chicago
Noriega, Jaime. "Cultural Frame Switching: Marketing Implications." In Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., 256-275. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8262-7.ch012
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