Cultural Organizations Push for Territory's Growth: The Case of “Armonie d' Arte” Festival

Cultural Organizations Push for Territory's Growth: The Case of “Armonie d' Arte” Festival

Rocco Reina (University of Catanzaro “Magna Graecia”, Italy), Concetta Lucia Crtistofaro (University of Catanzaro “Magna Graecia”, Italy), Anna Maria Melina (University of Catanzaro “Magna Graecia”, Italy) and Marzia Ventura (University of Catanzaro “Magna Graecia”, Italy)
Copyright: © 2017 |Pages: 22
DOI: 10.4018/978-1-5225-2050-4.ch008


If “entrepreneurship has become the engine of world economic and social development” (Audretsch, 2003, p.5), culture is becoming more and more a specific context in which is possible to invest and create new opportunities of labor and value. The principal aim of this contribution is to understand how it's possible for cultural organizations to influence the environment and local development. So, the work wants to highlight - through the analysis of an empirical case of success - what might be the indicators able to create virtuous relationships among cultural organizations and social and economic context. The work aims to contribute both theoretically and practically on the topic of cultural entrepreneurship. The results of this research can be utilized for further reflections in order to develop a framework with high practical relevance.
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In 2003, EU defines entrepreneurship “as a state of mind, as a process to create and develop economic activity blending risk-taking, creativity and/or innovation with sound management within an organization’s existing or new” (European Commission Recommendation, 2003). In 2014 the EU pushes for “The Creative Shift” which emphasizes “to foster the use of modern information and communication technologies to improve the competiveness of the cultural and creative sector in Europe”. This situation is particularly relevant in Europe, where approximately 4.5% of European Gross Domestic Product and 3.8% of the workforce is dedicated, but even more important in Italy. In addition, Culture is an Industry able to overcome the recessive crisis and to contribute to innovation, skills development and urban renewal by producing a positive impact on other sectors such as Tourism and Information and Communication Technology. Furthermore Culture is a non invasive and low emissions Industry, which can be based in Italy where exist a lot of immense cultural resources of absolute importance worldwide. The same situation belongs to Calabria Region, where Cultural System counts about n°11.522 enterprises, respectively distributed on its five provinces (A.A.V.V., 2013). The aim of this contribution is to analyze how the cultural activities are able to reactivate the historical and artistic heritage of a Territory. So, it will be possible to study the impact of cultural sectors by creating opportunities for regeneration urban, cultural vocation and development by encouraging active citizenship. In this way it’s possible to identify and investigate the indicators useful for further comparisons and insights aimed at imitation’s processes regarding other contexts and able to release value for the environment and the community.

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