MLA
Danbury, Annie, et al. "Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness." Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., IGI Global, 2015, pp. 207-226. https://doi.org/10.4018/978-1-4666-8262-7.ch010
APA
Danbury, A., Palazzo, M., Mortimer, K., & Siano, A. (2015). Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness. In J. Alcántara-Pilar, S. del Barrio-García, E. Crespo-Almendros, & L. Porcu (Eds.), Analyzing the Cultural Diversity of Consumers in the Global Marketplace (pp. 207-226). IGI Global. https://doi.org/10.4018/978-1-4666-8262-7.ch010
Chicago
Danbury, Annie, et al. "Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness." In Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., 207-226. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8262-7.ch010
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