Cultural Policy, Administration, and Info-Communication Landscape: The Cultural Management Model, Info-Communication Cultural Management (ICCM)

2. Info-Communication Globalization: New Technologies In Cultural Management And Administration Systems

A new digital revolution is coming, this time not only in cultural management of cultural goods but also in the administration systems of cultural organizations and institutions. Digitalization of cultural management and administration will allow cultural managers and administrators to develop and manage real/physical cultural goods (products and services) on demand, wherever and whenever they need them in info-communication globalization. Widespread access to the info-communication technologies will challenge traditional cultural management models promote cultural goods in info-communication landscape. (see Gantzias, 2013b, 2005b, 1998; Luthans & Doh, 2009; Tapscott, 1996; Castells, 1996). For instance, a cultural manager and administrator in a museum should understand the role of broadband networks, cloud computing services and multifunctional info-communication devices, and be able to communicate it to others, both within the real/physical existence of the museum and beyond its walls. By exercising the digitalization process consciously, the cultural manager and administrator may be said to be “communicating” the digitalization process clearly to customers/visitors, funders and the museum’s own governing body and staff in info-communication globalization (Gantzias, forthcoming; see also Gantzias, 2012, 2000, pp. 11-25; Bryrnes, 2009; Castells, 2009, pp. 50-58; Webster, 2002, pp. 22-34; Belbin, 2004).