Culture and E-Business in Thailand

Abstract

Surveys of Western literature identify law, infrastructure, tax, payment processes, consumers, suppliers, education and business culture, as the key factors in the successful adoption of e-business. A survey of Thai business executives confirmed that culture and society are additional factors. Twenty of these factors were identified and examined. Organizational infrastructure and English literacy were also found to be major internal and external barriers respectively. The research findings provide the foundation for future research aimed at developing a holistic framework to guide business in Thailand and other countries, to successfully implement the new generation of e-business activities. The new generation of e-business activities include operation-centric e-business, virtual business and Application Service Providers (ASPs).