Current Measures to Protect E-Consumers’ Privacy in Australia

Current Measures to Protect E-Consumers’ Privacy in Australia

Huong Ha (Monash University, Australia), Ken Coghill (Monash University, Australia) and Elizabeth Ann Maharaj (Monash University, Australia)
Copyright: © 2012 |Pages: 28
DOI: 10.4018/978-1-61350-323-2.ch806


The current measures to protect e-consumers’ privacy in Australia include (i) regulation/legislation, (ii) guidelines, (iii) codes of practice, and (iv) activities of consumer associations and the private sector. However, information about the outcomes of such measures has not been sufficiently reported, whereas privacy incidents have increased. Some policy implications for e-consumer protection are drawn from the analysis. Firstly, national privacy legislation should widen its coverage. Secondly, uniform regulations and guidelines could contribute to providing equal protection to e-consumers. Thirdly, guidelines and codes of practice need to be supported by legislation and a proper compliance regime. Corporate social responsibility by e-retailers is also required for effective adoption of self-regulatory measures. Fourthly, consumer education is important to enhance consumer awareness of online privacy risks and their ability to deal with such incidents. Finally, a combination of legal frameworks, technological, and human-behaviour related measures is more likely to address online privacy issues effectively.
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This section first discusses three sub-issues of concern in the protection of e-consumers’ privacy. It then introduces the concept of consumer rights, and discusses justification for e-consumer protection. It also analyses the current framework for e-consumer protection regarding privacy.

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