A Customer Analysis-Based Methodology for Improving Web Business Systems

A Customer Analysis-Based Methodology for Improving Web Business Systems

Choongseok Lee (Samsung SDS Co., Korea), Woojong Suh (Inha University, Korea) and Heeseok Lee (Korea Advanced Institute of Science and Technology, Korea)
Copyright: © 2005 |Pages: 27
DOI: 10.4018/978-1-59140-432-3.ch013
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Abstract

The Web has enabled many companies to create new business from individual customers in a variety of forms, as well as to expand their traditional contact points with them into virtual workplaces dramatically. For the success of customer-oriented businesses on the Web, it is necessary to make a continuous effort to adapt Web business systems to ever-changing customers’ needs. For this challenge, this chapter proposes a customer analysis-based improvement methodology (CAIM) to help evolve customer-oriented Web business systems; this methodology employs scenario-based and object-oriented approaches. The methodology consists of five phases: customer analysis, value analysis, Web design, implementation design, and construction. Scenarios are used to analyze customers’ needs in a natural fashion. A real-life community Web site is illustrated to demonstrate the usefulness of the methodology.

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