MLA
Hossain, Md Afnan, et al. "Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance." Research Anthology on Big Data Analytics, Architectures, and Applications, edited by Information Resources Management Association, IGI Global, 2022, pp. 888-901. https://doi.org/10.4018/978-1-6684-3662-2.ch041
APA
Hossain, M. A., Akter, S., & Yanamandram, V. (2022). Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance. In I. Management Association (Ed.), Research Anthology on Big Data Analytics, Architectures, and Applications (pp. 888-901). IGI Global. https://doi.org/10.4018/978-1-6684-3662-2.ch041
Chicago
Hossain, Md Afnan, Shahriar Akter, and Venkata Yanamandram. "Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance." In Research Anthology on Big Data Analytics, Architectures, and Applications, edited by Information Resources Management Association, 888-901. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3662-2.ch041
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