MLA
Mishra, Prashant, and Soumya Sarkar. "Customer-Based Corporate Brand Equity (CBCBE) In Business-to-Business Firms: An Emerging Market Perspective." Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, IGI Global, 2014, pp. 73-90. https://doi.org/10.4018/978-1-4666-6242-1.ch004
APA
Mishra, P. & Sarkar, S. (2014). Customer-Based Corporate Brand Equity (CBCBE) In Business-to-Business Firms: An Emerging Market Perspective. In C. Wang & J. He (Eds.), Brand Management in Emerging Markets: Theories and Practices (pp. 73-90). IGI Global. https://doi.org/10.4018/978-1-4666-6242-1.ch004
Chicago
Mishra, Prashant, and Soumya Sarkar. "Customer-Based Corporate Brand Equity (CBCBE) In Business-to-Business Firms: An Emerging Market Perspective." In Brand Management in Emerging Markets: Theories and Practices, edited by Cheng Lu Wang and Jiaxun He, 73-90. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6242-1.ch004
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