Customer Churn Prediction Using SVM for Finance

Customer Churn Prediction Using SVM for Finance

T. Naga Jothi (Hindusthan College of Arts and Science, India), A. V. Senthil Kumar (Hindusthan College of Arts & Science, India), Amit Dutta (All India Council for Technical Education, India), Ismail Bin Musirin (Universiti Teknologi Mara, Malaysia), L. Manjunatha Rao (National Assessment and Accreditation Council, India), G. Vanishree (ICFAI Business School (IBS), India), Meenakshi Sharma (University of Petroleum and Energy Studies, India), Bharat Bhushan Sagar (Harcourt Butler Technical University, India), G. Prasanna Lakshm (Sandip University, India), Asadi Srinivasulu (The University of Newcastle, Australia), Giridhar Akula Venkata Shesha (Sphoorthy Engineering College, India), and Veera Talukdar (D.Y. Patil International University, India)
Copyright: © 2025 |Pages: 20
DOI: 10.4018/979-8-3693-4227-5.ch005
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Abstract

In the domain of money, understanding and anticipating client agitate is central for supporting benefit and cultivating client unwaveringness. Utilizing Backing Vector Machines (SVM), famous for their heartiness in taking care of complex datasets and high-layered include spaces, this study acquaints a state of the art approach with client stir expectation. By amalgamating assorted client information sources including exchange narratives, segment profiles, and commitment measurements, SVM models are prepared to perceive unobtrusive examples demonstrative of stir conduct. Through careful boundary tuning and element designing, SVMs proficiently explore the complexities of monetary information, conveying prescient bits of knowledge that enable organizations to proactively address agitate risk. Besides, the interpretability innate to SVM models offers a competitive edge, empowering monetary foundations to unwind the hidden drivers of beat. By recognizing notable highlights adding to stir inclination, chiefs can devise designated maintenance methodologies custom-made to individual client sections. Through thorough trial and error and approval utilizing genuine monetary information, the viability of SVMs in stir expectation is illustrated, reaffirming their utility as a urgent device for upgrading client relationship the board and bracing the upper hand of monetary establishments.
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