Customer Engagement Through Social Media

Introduction

21 century is evolving rapidly. This era is converting old things into newer things by introducing newer concepts. These days marketing is getting great significance and buzzing because of the addition of online platforms hence, it is called “E-marketing”. Social media marketing is also the latest concept in marketing which uses social media platforms to promote a product or service. Many different kinds of platforms are available, enhancing this marketing as people have lots of platforms which help them in different ways. These platforms enable brands to connect with their audience to build a brand, increase sales, drive traffic to the website and many more. These days they are providing opportunities to many organizations, and businessmen to connect and engage on a personal level with both current and potential customers. 74% of customers rely on social media. So, businessmen are engaging with customers on these platforms as it is a vital factor when it comes to business success. For businessmen, their customers are gods and without them, they do not have any purpose. Proper engagement is very crucial for businesses no matter whether the business is large or small. Technological advancements have made this far easier over recent years, enabling businesses to build a rapport with customers. social media is becoming a huge part of customer engagement and communication, making them invaluable to businesses of all sizes. Through this, we can know the level of customer satisfaction and engagement towards our product or business. These days businesses’ main priority is their customers along with the product, price and other relevant things and by 2021 they are actually overtaking in an enormous way. Therefore, building valuable customer relations important on social media as it can be beneficial for ameliorating our business on a global level.

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Strategies For Engaging Customers On The Social Media Platforms

• 1.

  Share Brand Stories: This is one of the best things through which we can engage our customers on these platforms. Sharing the brand stories can help in captivating the hearts of the audience towards the brand. People believe in real stories and posting real content can help to make more customers.

• 2.

  Ask for Regular Customers Feedbacks: On social platforms, we can easily track customers’ behaviour through feedback in the form of likes as well as comments. Asking for the regular post or randomly can help you to know the level of customer engagement for our brand.

• 3.

  Conducting Contests Can Help Big Time: Greatest strategy is to conduct contests on a social platform as this helps in attracting more people towards our brand. Many of the users are conducting also and people are liking it very much because of the latest way. These days, all audiences want newer things.

• 4.

  Educate Your Audience: As there are lots of platforms and every platform is helping in a different way so, educating your audience is another great way to educate your audience. By educating you can tell them what is right and what is wrong and which things fit perfectly for a particular thing.