A Customer-Focused Value Discovery Process

A Customer-Focused Value Discovery Process

Craig LeClair
Copyright: © 2005 |Pages: 25
DOI: 10.4018/978-1-59140-805-5.ch009
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Abstract

This chapter addresses the inability of current methods to factor in human and organizational issues, the high number of “one-off” solutions produced in the industry, and the inflexibility of current systems development methods. Several case studies are included that point to the value of using prototypes and having rapid customer feedback.

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