MLA
Shea, Timothy, et al. "Customer Relationship Management (CRM) Metrics: What's the Holdup?." Selected Readings on Strategic Information Systems, edited by M. Gordon Hunter, IGI Global, 2009, pp. 311-317. https://doi.org/10.4018/978-1-60566-090-5.ch020
APA
Shea, T., Brown, A., White, D. S., Curran-Kelly, C., & Griffin, M. (2009). Customer Relationship Management (CRM) Metrics: What's the Holdup?. In M. Hunter (Ed.), Selected Readings on Strategic Information Systems (pp. 311-317). IGI Global. https://doi.org/10.4018/978-1-60566-090-5.ch020
Chicago
Shea, Timothy, et al. "Customer Relationship Management (CRM) Metrics: What's the Holdup?." In Selected Readings on Strategic Information Systems, edited by M. Gordon Hunter, 311-317. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-090-5.ch020
Export Reference