MLA
Raisinghani, Mahesh, et al. "Customer Relationship Management (CRM): An In-Depth Analysis." Business Web Strategy: Design, Alignment, and Application, edited by Latif Al-Hakim and Massimo Memmola, IGI Global, 2009, pp. 94-117. https://doi.org/10.4018/978-1-60566-024-0.ch005
APA
Raisinghani, M., Albur, A., Leferink, S., Lyle, T., & Proctor, S. (2009). Customer Relationship Management (CRM): An In-Depth Analysis. In L. Al-Hakim & M. Memmola (Eds.), Business Web Strategy: Design, Alignment, and Application (pp. 94-117). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-60566-024-0.ch005
Chicago
Raisinghani, Mahesh, et al. "Customer Relationship Management (CRM): An In-Depth Analysis." In Business Web Strategy: Design, Alignment, and Application, edited by Latif Al-Hakim and Massimo Memmola, 94-117. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-024-0.ch005
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