MLA
Bang, Jounghae,et al. "Customer Relationship Management and Knowledge Discovery in Database." Database Technologies: Concepts, Methodologies, Tools, and Applications, edited by John Erickson, IGI Global, 2009, pp. 1778-1786. http://doi:10.4018/978-1-60566-058-5.ch107
APA
Bang, J., Dholakia, N., Hamel, L., & Shin, S. (2009). Customer Relationship Management and Knowledge Discovery in Database. In Erickson, J. (Ed.), Database Technologies: Concepts, Methodologies, Tools, and Applications (pp. 1778-1786). IGI Global. http://doi:10.4018/978-1-60566-058-5.ch107
Chicago
Bang, Jounghae and Nikhilesh Dholakia, Lutz Hamel, and Seung-Kyoon Shin. "Customer Relationship Management and Knowledge Discovery in Database." In Database Technologies: Concepts, Methodologies, Tools, and Applications. edited by John Erickson, 1778-1786. Hershey, PA: IGI Global, 2009. http://doi:10.4018/978-1-60566-058-5.ch107
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