MLA
Elouadi, Sara, and Rachid Elotmani. "Customer Shareholding as a Radical Approach to a Sustainable and Profitable Relationship." Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, IGI Global, 2018, pp. 35-47. https://doi.org/10.4018/978-1-5225-4035-9.ch003
APA
Elouadi, S. & Elotmani, R. (2018). Customer Shareholding as a Radical Approach to a Sustainable and Profitable Relationship. In D. Jain & A. Sharma (Eds.), Marketing Techniques for Financial Inclusion and Development (pp. 35-47). IGI Global. https://doi.org/10.4018/978-1-5225-4035-9.ch003
Chicago
Elouadi, Sara, and Rachid Elotmani. "Customer Shareholding as a Radical Approach to a Sustainable and Profitable Relationship." In Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, 35-47. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4035-9.ch003
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