Customizing Digital Marketing for Islamic Business Values

Abstract

This research aims to uncover the dynamics of strategic alignment in digital marketing for Islamic businesses by exploring how to effectively align digital marketing strategies with Islamic business values. The focus is on understanding the complexity of the interaction between digital marketing strategies and Islamic business principles, especially on achieving strategic alignment that resonates with Muslim consumer sensibilities. The results of the study have a significant impact in several aspects. First, through in-depth research on the relationship between digital marketing strategies and Islamic business values, it is expected to fill knowledge gaps in academic literature. Second, research findings can improve the effectiveness of digital marketing for Islamic business organizations, expanding market reach efficiently. Third, provide guidance for sustainable growth in the digital age without compromising ethical and sustainability principles.