CyberPsycho Effect: A Critical Study on the Impact of Internet Addiction

CyberPsycho Effect: A Critical Study on the Impact of Internet Addiction

Manisha J. Nene (Defence Institute of Advanced Technology (DIAT), India) and Prashant Gupta (Defence Institute of Advanced Technology (DIAT), India)
DOI: 10.4018/978-1-5225-8900-6.ch028
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The Internet has become a platform for different campaigns like political, social, cultural and marketing. Researchers are working on the effect of these services on human behavior and how the use of Internet and social network persuade the environment. This chapter focuses on the causes and effects of persuasive messages based on current trending news and events which can influence an individual's behavior. Cyberspace plus Psychological effect equals to CyberPsycho Effect leading to CyberPsycho attacks. In CyberPsycho attacks, an attacker uses cyberspace and social network to affect attitude or behavior of an individual or a targeted society, and achieve certain goals to attain political, religious, economical, and social gains. It motivates social media users towards a certain objective by spreading the persuasive messages in the form of texts, images or videos. The study is unique, valuable and compels the experts to understand the impact of Internet addiction.
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Recent advances in hardware and software technology are not only changing the dynamics of computing but, they are also changing the societal culture. In today's era computers are no longer used for storing, manipulating and retrieving information but, are used to influence our thoughts, relationships and decisions. The development in Smartphone and availability of the Internet in these devices plays a significant role in enlarging the impact of social network services in an individual's life and the society as a whole. It is a known fact that uses of social network, social media applications and websites are more used on the mobile platform as compared to the computer and laptop. Every individual who owns a Smartphone, approximately half of the total population in the world, are found to be actively involved on social networking sites. The social networking sites are known to affect users’ behavior with themselves and others in the society on a daily basis, they are known to change an individual’s or group’s perspective of thinking and responsive nature.

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