Data Mining in Franchise Organizations

Data Mining in Franchise Organizations

Ye-Sho Chen (Louisiana State University, USA), Robert Justis (Louisiana State University, USA) and P. Pete Chong (University of Houston-Downtown, USA)
DOI: 10.4018/978-1-59904-951-9.ch169
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Franchising has been used by businesses as a growth strategy. Based on the authors’ cumulative research and experience in the industry, this paper describes a comprehensive framework that describes both the franchise environment — from customer services to internal operations — and the pertinent data items in the system. The authors identify the most important aspects of a franchising business, the role of online analytical processing (OLAP) and data mining play and the data items that data mining should focus on to ensure its success.

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