Data Mining and Warehousing in Pharma Industry

Data Mining and Warehousing in Pharma Industry

Andrew Kusiak (The University of Iowa, USA) and Shital C. Shah (The University of Iowa, USA)
Copyright: © 2005 |Pages: 6
DOI: 10.4018/978-1-59140-557-3.ch046
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Most processes in pharmaceutical industry are data driven. Company’s ability to capture the data and making use of it will grow in significance and may become the main factor differentiating the industry. Basic concepts of data mining, data warehousing, and data modeling are introduced. These new data-driven concepts lead to a paradigm shift in pharmaceutical industry.

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