MLA
Cunningham, Colleen, et al. "Data Warehouse Design to Support Customer Relationship Management Analysis." Strategic Information Systems: Concepts, Methodologies, Tools, and Applications, edited by M. Gordon Hunter, IGI Global, 2010, pp. 731-752. https://doi.org/10.4018/978-1-60566-677-8.ch048
APA
Cunningham, C., Song, I., & Chen, P. P. (2010). Data Warehouse Design to Support Customer Relationship Management Analysis. In M. Hunter (Ed.), Strategic Information Systems: Concepts, Methodologies, Tools, and Applications (pp. 731-752). IGI Global. https://doi.org/10.4018/978-1-60566-677-8.ch048
Chicago
Cunningham, Colleen, Il-Yeol Song, and Peter P. Chen. "Data Warehouse Design to Support Customer Relationship Management Analysis." In Strategic Information Systems: Concepts, Methodologies, Tools, and Applications, edited by M. Gordon Hunter, 731-752. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-677-8.ch048
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