Decision Support Systems in Indian Organized Retail Sector

Decision Support Systems in Indian Organized Retail Sector

Ankush Sharma (Institute of Technology and Management, India) and Preeta Vyas (Indian Institute of Management, India)
DOI: 10.4018/978-1-60566-248-0.ch006
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Abstract

Retailing is in a rapid state of change due to speedy technological developments, changing competitive positions, varying consumer behaviour as well as their expectations and liberalized regulatory environment. In such a scenario, information is crucial to plan and control profitable retail businesses and it can be an important source of competitive advantage so long as it is affordable and readily available. DSS (Decision Support Systems) which provide timely and accurate information can be viewed as an integrated entity providing management with the tools and information to assist their decision making.

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