MLA
Verma, Harsh V. and Ekta Duggal. "Decoding Cool in Indian Context: Meaning, Value, and Brands." Handbook of Research on Managerial Practices and Disruptive Innovation in Asia. IGI Global, 2020. 49-68. Web. 11 Dec. 2019. doi:10.4018/978-1-7998-0357-7.ch003
APA
Verma, H. V., & Duggal, E. (2020). Decoding Cool in Indian Context: Meaning, Value, and Brands. In P. Ordoñez de Pablos, X. Zhang, & K. Chui (Eds.), Handbook of Research on Managerial Practices and Disruptive Innovation in Asia (pp. 49-68). Hershey, PA: IGI Global. doi:10.4018/978-1-7998-0357-7.ch003
Chicago
Verma, Harsh V. and Ekta Duggal. "Decoding Cool in Indian Context: Meaning, Value, and Brands." In Handbook of Research on Managerial Practices and Disruptive Innovation in Asia, ed. Patricia Ordoñez de Pablos, Xi Zhang and Kwok Tai Chui, 49-68 (2020), accessed December 11, 2019. doi:10.4018/978-1-7998-0357-7.ch003
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