Decoding the Digital Traveller: Effective Marketing Strategies for Engaging Today's Tech-Savvy and Connected Tourists

Abstract

The rapid advancement of digital technology has profoundly transformed the tourism industry, giving rise to a new breed of traveller the digital traveller. This tech-savvy and hyper-connected demographic demands personalized, seamless, and instantaneous experiences throughout their journey. This chapter delves into the evolving landscape of digital tourism, exploring the key characteristics and behaviours of today's digital travellers. By decoding their preferences and expectations, the chapter identifies effective marketing strategies that resonate with this group. The research highlights the importance of leveraging big data analytics, artificial intelligence, and social media platforms to create tailored marketing campaigns that enhance engagement and foster loyalty. Additionally, the chapter examines the role of mobile technology, virtual reality, and user-generated content in shaping travel decisions.