MLA
Webster, Geoffrey, and Margee Hume. "Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising." Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, edited by Gordon Bowen and Wilson Ozuem, IGI Global, 2015, pp. 223-251. https://doi.org/10.4018/978-1-4666-6595-8.ch010
APA
Webster, G. & Hume, M. (2015). Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising. In G. Bowen & W. Ozuem (Eds.), Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (pp. 223-251). IGI Global. https://doi.org/10.4018/978-1-4666-6595-8.ch010
Chicago
Webster, Geoffrey, and Margee Hume. "Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising." In Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, edited by Gordon Bowen and Wilson Ozuem, 223-251. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6595-8.ch010
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