Defining the Strategic Impact-Relation Map for the Innovative Investments Based on IT2 Fuzzy DEMATEL: Evidence From the European Tourism Sector

Defining the Strategic Impact-Relation Map for the Innovative Investments Based on IT2 Fuzzy DEMATEL: Evidence From the European Tourism Sector

Hasan Dinçer (Istanbul Medipol University, Turkey) and Serhat Yüksel (İstanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-1196-1.ch007

Abstract

The purpose of the study is to construct the strategic impact-relation map for the innovative tourism investments. For this aim, a set of the criteria defining the innovative investment alternatives in the tourism industry is proposed for determining the possible impact and relationship between each other. Interval Type 2 DEMATEL method is applied to analyze the strategic priorities of the innovative investments and their influencing degrees in the European tourism industry. The findings show that luxury travel is the most important innovative tourism investment. Another important conclusion is that there is no influencing factor on making investment on educational visitors and medical services. On the other side, investment in shopping facilities and luxury travel influenced by all criteria. Hence, it is recommended that European tourism companies should mainly create new trends on the luxury consumption in order to improve tourism industry to contribute economic development.
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Literature Review

European tourism industry was examined by lots of different researchers for various purposes. First of all, performance evaluation of European tourism industry was investigated. In this framework, Estol and Font (2016) focused on the evaluation and the structure of European tourism policy. They defined that European countries develop tourism policies with the aim of increasing internal demand. Also, Koutroulis et al. (2018) aimed to evaluate summer tourism in Europe. In this context, the vulnerability of summer tourism in different European countries is examined. They concluded that 2 °C increase in global warming affects these countries differently. For example, Greece and Cyprus are affected from this situation less than other countries because they can adopt different climate much easily. Gössling (2015), Styles et al. (2015), Morote et al. (2017) and Gabarda-Mallorquí et al. (2017) defined that the efficient use of water resources increases the performance of European tourism industry.

Key Terms in this Chapter

VIKOR: VIseKriterijumska Optimizacija I Kompromisno Resenje.

IT2: Interval Type 2.

DEMATEL: The decision-making trial and evaluation laboratory.

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