Delivery and Tracking of Rotating Banner Advertisements on the World Wide Web: An Information System Model

Delivery and Tracking of Rotating Banner Advertisements on the World Wide Web: An Information System Model

Subhasish Dasgupta (George Washington University, USA) and Rajesh Chandrashekaran (Fairleigh Dickinson University, USA)
Copyright: © 2002 |Pages: 15
DOI: 10.4018/978-1-930708-12-9.ch007
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Abstract

In this chapter we propose a framework for the delivery and tracking of rotating banner advertisements on the World Wide Web (WWW). The proposed conceptual framework attempts to improve upon traditional approaches by utilizing both client and server resources. In addition to being able to track clicks, it allows for other non-traditional measures like exposure time and opportunities to see.

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