Abstract
Firms competing in a globalized economic world must design value-creating strategies to achieve leadership. Corporations that wish to accomplish this goal go deeper to make it by applying different business models rooted in ODI (Outcome-Driven Innovation), napkin ideas, and teamwork. The chapter includes the leading causes of bankruptcy for companies, especially when firms perform neither a PESTEL analysis nor a SWOT study to analyze their business environments. To survive, companies need to control their risks, not to incur excessive bank financing, to choose the most capable intellectual capital, and to expand new market niches steadily over time. The companies that do not take too much risk in their development are those that survive in time, although their rates of growth are smaller compared to the more aggressive companies.
Coming together is a beginning. Keeping together is progress. Working together is a success. (Henry Ford)
TopOutcome-Driven Innovation
By using any of the creative techniques in Chapter 3, the entrepreneur may be able to design and carry out the business project with the right equipment, both human and financial. For this, it is essential that even before launching the project, conduct a SWOT analysis to have a concrete idea of what corporate strategy to follow, as well as having in mind contingency plans that counteract the risks are facing the startup.
In the first moments of a company's life, both the work team and the financial capacity of the organization are vital for the organization to survive in competitive environments. Therefore, it is necessary to carry out a previous business viability analysis based on the calculation of the NPV (Net Present Value).