Denmark: M-Commerce Experiences and Perspectives

Denmark: M-Commerce Experiences and Perspectives

Morten Rask (Aarhus School of Business, Denmark)
Copyright: © 2006 |Pages: 26
DOI: 10.4018/978-1-59140-315-9.ch004


With a CLIP-device in hand, communication is not dependent on location and time. Users can get location-specific, proactive information from m-portals, reactive SMS notifications and have an always-ready e-wallet. The Danish m-commerce market has been through some difficult times and is now ready to develop further along the CLIP dimensions. Practical and research challenges lie in terms of micro coordination, reinterpreting the meaning of distance and the tradeoffs between richness and reach.

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