Design of the PromoPad: An Automated Augmented-Reality Shopping Assistant

Design of the PromoPad: An Automated Augmented-Reality Shopping Assistant

Wei Zhu (Michigan State University, USA), Charles B. Owen (Michigan State University, USA), Hairong Li (Michigan State University, USA) and Joo-Hyun Lee (Cheil Communications, Korea)
DOI: 10.4018/978-1-60566-687-7.ch011
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Abstract

Augmented-reality technologies as a new way of human-computer interaction make possible real-time modification of our perception of reality without active user interference. This article introduces the prototype of an augmented-reality shopping-assistant device, the PromoPad, based on a handheld tablet PC allowing see-through vision with augmentations. While this new interaction utilizing augmented reality that places products into contextual settings can enhance shopping experience and suggest complementary products, it also has challenges and issues when used in a public environment such as a store setting. This article discusses the design and implementation of the PromoPad, and addresses the issues and possible solutions. The concept of dynamic contextualization is further investigated in this setting with a list of possible context modifications and their relation to advertising and the psychology of consumer purchasing.

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