Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing: An Application on OECD Countries

Introduction

One of the most important indicators in determining the investors' decisions within the stock market is undoubtedly the stock prices. The development, liberalization of financial markets and the increasing degree of interaction in the sub-markets made stock prices extremely sensitive to economic and political developments (Basher and Sadorsky, 2016; Raza et al., 2016). The development of this market and ensuring a stable course follow the decisions of investors; the health of the decisions depends on the correct and meaningful determination of the factors affecting stock prices (Reboredo et al., 2016; Albeni and Demir, 2005). In the economy, whether it is individual investors or institutional investors, it is very important to evaluate surplus funds in their hands on the basis of low risk and high return. In this sense, it is of paramount importance that financial market investors are sensitive to stock investments and invest in high yielding stocks (Dessaint et al., 2018; Ege and Bayrakdaroğlu, 2012; Dinçer, 2015; Ewing and Malik, 2016).

The entity may obtain equity financing through the sale of shares or the release of net profit to the company. The most important contribution of the financing through equity capital to the related company is that there is no fixed interest or obligation that the company must pay to the capital provided in this way (Neaime, 2016; Phua et al., 2017). Today, all countries strive to attract international capital to their countries through stock. Many developing countries provide foreign currency inflows to their countries by billions of dollars each year by stabilizing their capital markets. Indeed, the strength of the stock market in the country is an important factor for foreign investors (Kotabe and Kothari, 2016; Dinçer et al., 2016). The internal variable is the mobility of the domestic firms in the stock market which will determine the power of the stock market. Domestic companies listed on the exchange will contribute to the stock market (Edirisuriya et al., 2015; Yerdelen Kaygın, 2013).

The stock market is very important from an economic point of view. The stock market has a direct relationship with the real economy. As a matter of fact, the development of the stock market causes an increase in investments and this contributes to the economic growth (Smales, 2017; Bouri et al., 2017). The most important contribution of the stock to the economy functionally can be expressed as the evaluation of the savings of the people directly in the investments without incurring the credit costs (Kang et al., 2016; Arkan, 2016; Eti et al., 2019). This causes the burden of interest on the economy to disappear. In this respect, real economic development is an important event in the stock market. Ultimately, the development of a country depends on the development of the economy, and the development of the economy depends on the development of enterprises within the financial system (Beyer, 2015; Karan, 2011; Dinçer and Yüksel, 2018).