DOI: 10.4018/978-1-5225-7155-1.ch003
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The goal of this chapter is to explain the development phase of the innovation process. The development of R&D phase is a dynamic phase. Throughout the R&D process, the solution development is needed, but the analysis of SOA and market must continue in order to know how science and market are progressing, and according to that, update the R&D work. Protecting the results of innovative projects can assure the maximization of its value, taking into account the competition and the position of the solution in the market. In order to know if the developments are on the right path concerning the market needs, the implementation of small pilots is essential. These points are crucial for the success of the solution on the market. Listening to the market can be considered the last step of the development activity. From here, the prototype will be improved, and guidelines for designing the business plan are available.
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Taking into account the inputs of Start Activity, the next activity is to develop the solution. This activity is divided into three steps: R&D (Step 5); IP (Step 6) and Listen the market (Step 7).

Experimental research and development (R&D) includes systematically employed creative work, with the aim of increasing the volume of knowledge, encompassing knowledge of man, culture and society, as well as the use of this knowledge for new applications.

The term R&D covers three activities: basic research, applied research and experimental development. Basic research consists of experimental or theoretical works developed primarily to acquire new knowledge about the fundamentals of observable phenomena and facts, without considering a particular application or use. Applied research also consists of original works undertaken with the aim of acquiring new knowledge.

However, it is primarily directed to a particular practical goal. The experimental development consists of systematic work based on existing knowledge gained from research or practical experience, to launch the fabrication of new materials, products or devices, to establish new procedures, systems and services or to improve existing R&D. It includes both formal R&D and informal R&D or occasionally other units.

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