Developing Corporate Social Responsibility Projects: An Explorative Empirical Model of Project Development, Processes, and Actor Involvement in Australia

Developing Corporate Social Responsibility Projects: An Explorative Empirical Model of Project Development, Processes, and Actor Involvement in Australia

Jessica Williams (University of Wollongong, Australia), Lynnaire Sheridan (University of Wollongong, Australia) and Peter McLean (University of Wollongong, Australia)
Copyright: © 2015 |Pages: 28
DOI: 10.4018/978-1-4666-7294-9.ch001
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Abstract

While Corporate Social Responsibility (CSR) is a prominent topic in the literature, little is known about how companies operationally implement CSR. Accordingly, this chapter presents key insights into how companies design and implement (develop) CSR projects, including the activities involved, their sequence, and the roles of various stakeholders as actors. The insights are based on a qualitative scoping study involving in-depth interviews with CSR practitioners from five major Australian companies. Ten stages of CSR development and 12 actors are identified before presenting an aggregate empirical model of CSR project development.
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Background: Key Theoretical Concepts And Empirical Findings In Csr Project Development

CSR project development is comprised development, (the bringing about of a project, from its conception to enactment (Crawford & Di Benedetto, 2011), and activities performed by actors. To understand what development activities occur, how they occur (sequence), and who performs them in an empirical corporate setting requires an understanding of the current theoretical basis for CSR project development.

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