MLA
Shumanov, M. "Developing a Global CRM Strategy." Strategic Knowledge Management in Multinational Organizations, edited by Kevin O'Sullivan, IGI Global, 2008, pp. 342-355. https://doi.org/10.4018/978-1-59904-630-3.ch022
APA
Shumanov, M. (2008). Developing a Global CRM Strategy. In K. O'Sullivan (Ed.), Strategic Knowledge Management in Multinational Organizations (pp. 342-355). IGI Global. https://doi.org/10.4018/978-1-59904-630-3.ch022
Chicago
Shumanov, M. "Developing a Global CRM Strategy." In Strategic Knowledge Management in Multinational Organizations, edited by Kevin O'Sullivan, 342-355. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-630-3.ch022
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