MLA
Shumanov, Michael, and Michael Ewing. "Developing a Global CRM Strategy." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 589-602. https://doi.org/10.4018/978-1-60566-056-1.ch036
APA
Shumanov, M. & Ewing, M. (2009). Developing a Global CRM Strategy. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 589-602). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch036
Chicago
Shumanov, Michael, and Michael Ewing. "Developing a Global CRM Strategy." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 589-602. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch036
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