MLA
Shumanov, Michael and Michael Ewing. "Developing a Global CRM Strategy." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 589-602. http://doi:10.4018/978-1-60566-056-1.ch036
APA
Shumanov, M., & Ewing, M. (2009). Developing a Global CRM Strategy. In Lee, I. (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 589-602). IGI Global. http://doi:10.4018/978-1-60566-056-1.ch036
Chicago
Shumanov, Michael, and Michael Ewing. "Developing a Global CRM Strategy." In Electronic Business: Concepts, Methodologies, Tools, and Applications. edited by In Lee, 589-602. Hershey, PA: IGI Global, 2009. http://doi:10.4018/978-1-60566-056-1.ch036
Export Reference
