MLA
Shumanov, Michael, and Michael Ewing. "Developing a Global CRM Strategy." Electronic Government: Concepts, Methodologies, Tools, and Applications, edited by Ari-Veikko Anttiroiko, IGI Global, 2008, pp. 529-542. https://doi.org/10.4018/978-1-59904-947-2.ch046
APA
Shumanov, M. & Ewing, M. (2008). Developing a Global CRM Strategy. In A. Anttiroiko (Ed.), Electronic Government: Concepts, Methodologies, Tools, and Applications (pp. 529-542). IGI Global. https://doi.org/10.4018/978-1-59904-947-2.ch046
Chicago
Shumanov, Michael, and Michael Ewing. "Developing a Global CRM Strategy." In Electronic Government: Concepts, Methodologies, Tools, and Applications, edited by Ari-Veikko Anttiroiko, 529-542. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-947-2.ch046
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