Developing Organisational Stories through Grounded Theory Data Analysis: A Case Example for Studying IS Phenomena

Developing Organisational Stories through Grounded Theory Data Analysis: A Case Example for Studying IS Phenomena

Elayne Coakes (University of Westminster, UK) and Anthony Elliman (Brunel University, UK)
DOI: 10.4018/978-1-4666-2151-0.ch003
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Abstract

This article provides a concrete example of a technique or tool that may improve intensive case research and understanding, especially when considering explanatory case study research. It is argued that researchers must work hard and be creative to provide robust methodological tools so that their work is accepted in the Information Systems field (in particular), as it is traditionally skeptical about qualitative studies. This paper argues that story-telling grounded in the data through the use of the Grounded Theory methodology and its associated methods provide a way of identifying the causal conditions in any case where the underlying dynamics for any type of organisational change are unknown. Although this research and method of presentation is relevant to the IS field, it has applications in any social science research where it is necessary to present the causal conditions for the phenomena under study.
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The Methodology

When investigating systems and organisational change within an organisational environment, one is, perforce, investigating social systems. It is therefore necessary to make assumptions about the social world being investigated – the human element in these systems.

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