Development and Evaluation of a Methodology for Developing Marketing Websites

Development and Evaluation of a Methodology for Developing Marketing Websites

Tomayess Issa (Curtin University, Australia), Martin West (Curtin University of Technology, Australia) and Andrew Turk (Murdoch University, Australia)
DOI: 10.4018/978-1-60566-896-3.ch006
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

This chapter discusses a research project that focused on the development of a new methodology for creating more effective websites for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and “real interaction” (i.e. monitoring of user interaction with a prototype site). This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project.

Complete Chapter List

Search this Book:
Reset