The Development of a Web Strategy in a Healthcare Organization: A Case History

Abstract

Many writers have described the advantages that the Internet can bring to a health-care organization in terms of consistent improvements in efficiency and efficacy, the reduction of access time to services, and an improved awareness of these. Bankruptcy costs and devastating failures of investments in technology would have us believe that the go-to Internet has taken place, at least in the healthcare field, with a certain improvisation and without a thorough knowledge of the full potential that the Internet offers. This chapter presents a way to define a Web strategy by aligning a company’s corporate strategy, in which there is an acceptance and awareness of the possibilities that the Internet offers by the principal company stakeholders, with a general strategy of utilization of information and communication technology.