MLA
Bowen, Gordon, and Richard Bowen. "Differences and Similarities: Brand Trust Offline and Online." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 466-498. https://doi.org/10.4018/978-1-5225-9282-2.ch022
APA
Bowen, G. & Bowen, R. (2020). Differences and Similarities: Brand Trust Offline and Online. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 466-498). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch022
Chicago
Bowen, Gordon, and Richard Bowen. "Differences and Similarities: Brand Trust Offline and Online." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 466-498. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch022
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