The Diffusion of Internet Technology in Rural Minnesota: An Empirical Study

The Diffusion of Internet Technology in Rural Minnesota: An Empirical Study

Susan M. Jones (Southwest Minnesota State University, USA) and Ronald G. Stover (South Dakota State University, USA)
Copyright: © 2011 |Pages: 19
DOI: 10.4018/978-1-60960-463-9.ch016
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Abstract

Two independent variables were statistically significant in predicting whether an organization would have a Web page: 1) organizational size measured by the number of paid employees; and 2) organizational complexity indexed by the number of unique job descriptions, physical locations in Minnesota, and physical locations in other states. The results of this research provide practical information to formal organizations considering the adoption of an organizational Web page.
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Background

The adoption of a specific technology – a Web page – by organizations in a rural setting is the focus of this research study. In this section of the chapter, two tasks are accomplished. First, concepts critical to this study are defined. Second, key independent and dependent variables that have been identified in the literature in prior diffusion studies are described.

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