Digital Citizenship as New Culture Policy Through Public Affairs Perspective

Introduction

A relationship can be defined as an expectation of the behavior of the other side of the relationship, depending on the interaction patterns of the parties. The state of reciprocity of awareness, influence, utility and behavior is part of successful relationships. Relationship management in the context of public relations; to develop, maintain, support and nurture mutual benefit relations between institutions and target groups. The success of public relations programs based on attitudinal, evaluator, or behavioral changes that emerged from the perspective of relationship management has been identified. For this reason, an important aspect of public relations is the management of public relations.

The aim of relationship management is to build relationships and to build communities. In this context, it is aimed to help the public to express themselves and defend their roles in multicultural and global society in changing social, cultural and political conditions. The first thing to do for this is to show who the people are and what they believe. The most basic purpose of public relations is the provision of public benefit. In this sense, useful work should be done for both national and international community.

Within the context of developing Community relations, it should be in the effort to benefit from corporate social responsibility activities and all kinds of physical, security, health, social and cultural needs of the society and the individual. There is also a significant relationship between the development of community relations and culture.

The politics of public relations in a country are shaped by the culture politics of that country. There is an important connection between the ways of establishing relations with the public and the ways in which the public participates in social and cultural life.

The impact of the Internet on people and societies within the framework of the technological dimension of globalization has brought digitalization of the concept of citizenship and the concept of digital citizenship has emerged. Digital citizenship can be described as 'acting in the consciousness of any kind of danger within the framework of ethical and universal rules on the internet'. Efforts to fulfill citizenship responsibilities, to use their rights and opportunities, and to maintain their daily lives have led to the concept of digital citizenship. A digital citizen is the person who is able to communicate in the digital environment, criticize when using the information as well as produce, consume in and exchange in the digital environment, receive education from the digital environment and follow the codes of ethics while doing these behaviors.