One of the main features of the development of digital technologies is the expansion of social media; its main characteristics are sharing, participation, interaction, and collaboration. Rapid advancements in social media tools are changing the way we communicate and interact with each other. Support and organization interaction and the facilitation of various collaboration tasks utilize these advancements.
Social media include web-based internet sites that facilitate social interaction in many ways, including social networking; social bookmarking; microblogging; video, image, and audio sharing; virtual words; and much more. (Joosten, 2012)
In order to achieve effective student engagement in education, it is essential to facilitate the way they interact, collaborate, and share knowledge and experiences. Social media help to engage students in the learning process by virtually connecting communities of students, teachers, and researchers. Furthermore, new social media tools are continually being developed and utilized for educational purposes. The properties of social media allow for collaboration and active participation in generating and sharing knowledge among peers and research groups (Battrawi & Muhtaseb, 2013).
This advancement in social media tools has increased the demand of the world’s educational systems for new information and communication technologies to support the educational process by making information accessible anywhere and at anytime. It has also encouraged scientists and researchers to explore and utilize new online interaction tools to share information with people in their networks.