Digital Fashion and Social Identity

Abstract

The global fashion system changes decisively due to the impact of the growing technological innovation and social changes. Fashion is a method of self-expression that gives people the opportunity to be their true selves.The purpose of this study is to present a new perspective about the combination of fashion and gaming. The connection between the two seemingly different “worlds” is more relevant than ever considering that over three billion people worldwide are actively participate in-game experience. Further research seems necessary to explore how virtual fashion is used for new forms of self-identity. To develop a research model for approaching this aim, the study employs four theoretical approaches. So, this systematic literature review investigates the evolution of avatar fashion, the innovative ways that virtual environment used for forms of social identity, the collaboration between fashion-gaming industries and the Metaverse as a digital universe of avatars.