MLA
Jain, Neha, et al. "Digital Marketing Optimization." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 559-567. https://doi.org/10.4018/978-1-5225-5187-4.ch028
APA
Jain, N., Ahuja, V., & Medury, Y. (2018). Digital Marketing Optimization. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 559-567). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch028
Chicago
Jain, Neha, Vandana Ahuja, and Yajulu Medury. "Digital Marketing Optimization." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 559-567. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch028
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